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A range of activities for insurance product promotion on the market, tha= t include:
Analysis and deployment of various sales channels
Sales channels are considered based on the objectives and market strateg= y of the insurer. Covering a portfolio of crops, regions, or types of farme= rs may require insurer to deploy selected channels, such as: farmers cooper= atives, input suppliers, banks, etc. Special insurance coverage or bundled = programs may be offered via specific channels (e.g.: Input Suppliers)
Product Marketing
Product marketing activities may be delivered via various media, exhibit= ions or workshops by corporate marketing department. However, sales a= gents and insurance partners (e.g. Banks) engaged in various insurance prog= rams may agree on specific product-oriented marketing plan. Promo activitie= s are usually directed to result in better sales to meet company=E2=80=99s = strategy goals.
Define and establish strategy to reach the company's sales K= PIs / Portfolio (priority areas)
Key Performance Indicators (KPIs) in sales strategy are supposed to refl= ect on the company=E2=80=99s business goals for agricultural insurance. Und= erwriting needs may require additional diversification of risks/crops and r= egions of interest to better reflect on sales KPIs attributed to a specific= insurance product.
Plan and develop company's capacity / staff (service for the= clients) to ensure future sales growth
Capacity needs require proper assessment and planning far before the pro= duct is offered on the market to the farmers. Sales agents require proper t= raining on sales technics that may be required to address the insurance pro= duct specifics to the farmers.
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